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News > Audi Abu-Dhabi

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2018-09-20 The e-tron as starting signal: Audi launches e-offensive

The brand with the four rings is launching its electrification offensive with the world premiere of the Audi e-tron. By 2025 Audi will offer twelve automobiles with all-electric drive in the most important markets worldwide and achieve roughly one-third of its sales with electrified models. The SUVs in this portfolio include the e-tron and the e-tron Sportback debuting in 2019. A series of models with classic body layouts such as Avant and Sportback will also be available. The range will cover every relevant market segment from the compact to the full-size class

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2018-09-18 Electrifyingly fun to drive: the Audi e-tron

In 2019, Audi will continue to compete with electric power in motorsport. At the same time, the manufacturer will prolong its factory-backed commitment in the popular DTM touring car series.

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2018-09-17 Mobility without boundaries: Audi e-tron Charging Service completes range of charging options

In 2019, Audi will continue to compete with electric power in motorsport. At the same time, the manufacturer will prolong its factory-backed commitment in the popular DTM touring car series.

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2018-09-10 Audi headed for the future with Formula E and DTM

In 2019, Audi will continue to compete with electric power in motorsport. At the same time, the manufacturer will prolong its factory-backed commitment in the popular DTM touring car series.

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2018-09-06 Start of production of the Audi e-tron

Audi starts into the future: This Monday, Audi begins mass production of the Audi e-tron in Brussels. The brand’s first all-electric SUV has a range suitable for everyday use. With a charging capacity of up to 150 kW at quick-charging stations, it is ready for its next long-distance drive in about 30 minutes. Audi will present the unveiled electric car for the first time at its world premiere in San Francisco on September 17.

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2018-09-04 The new Audi A7 Sportback:
Sporty face of Audi in the luxury class now available in the Middle East

The new A7 Sportback represents the new Audi design language and delivers on the design promise made by the prologue concept car studies. The four-door coupe sets standards in the luxury class when it comes to progressiveness. It embodies a new style of Gran Turismo, with dynamic lines, systematic digitalization, a sporty driving experience and a versatile space concept. The new A7 is now available in Audi Showrooms throughout the Middle East.

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2018-08-28 World premiere at Pebble Beach – the Audi PB18 e-tron concept car

For the first time, Audi is presenting a design and technical concept car at Pebble Beach Automotive Week in Monterey, California. The all-electric Audi PB18 e-tron presents a radical vision for the high-performance sports car of tomorrow. Broad and flat, visibly inspired by the wind tunnel and the race track, its very presence signals that it is destined to push boundaries. Its concept and exciting lines were created in the new Audi design studio in Malibu, California – where the brand’s design is consistently being updated for the future. The technical concept of the PB18 e-tron has benefitted from Audi's many years of winning the Le Mans racing series. The experts at Audi Sport GmbH, the high-performance subsidiary of Audi, were responsible for implementation. The abbreviated name “PB18 e-tron” refers both to the Pebble Beach venue for the premiere and to the technological DNA it shares with the successful LMP1 racing car Audi R18 e-tron.

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2018-08-16 The new face of the Q family: Audi Q8 now available to order in the Middle East

The Audi Q8 combines the best of two worlds – the elegance of a four-door luxury coupe and the convenient versatility of a large SUV. The generously dimensioned interior with variable luggage compartment, state-of-the-art operating and suspension technologies as well as intelligent assistance systems make the Audi Q8 a convincing companion for business and leisure. With the permanent quattro all-wheel drive and a ground clearance of up to 254 millimeters, the SUV coupe can continue when paved roads end. The Audi Q8, which is manufactured at the Bratislava plant, can be ordered now and will be available at all Middle East dealers beginning of October. Prices in the UAE start at 315,000 AED (incl. VAT).

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2018-08-13 Uwe Hermann Appointed as Sales Director for Audi Middle East

As an automotive professional with extensive international and multicultural experience, Uwe Hermann has worked in the Middle East for more than 16 years. He joins the brand with the Four Rings from sister brand Porsche, where he held the role of Senior Regional Sales Manager. In his new role, he will lead the sales for the Audi brand across 11 countries, 12 importers and 24 dealer facilities in the GCC and Levant.

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2018-08-12 Audi achieves solid financials in first half of the year and anticipates growing challenges

In the first half of 2018, the Audi Group increased its revenue to €31.2 billion and its operating profit to €2.8 billion. The Four Rings’ operating return on sales followed a stable development and amounted to 8.9 percent, as in the first half of last year. As forecast in the annual report, the company expects significant fluctuations of its key financials and volume figures during 2018. Following an increase in deliveries to customers of 4.5 percent in the first half of this year, there will be an increasingly negative impact in the second half of the year from the changeover to the WLTP test cycle and the most comprehensive transformation of the model portfolio in Audi’s history. Positive effects will result from the systematic implementation of the Audi transformation plan that was started at the beginning of the year.

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2018-08-08 Take charge: Audi e-tron prototype – recuperation test

The Audi e-tron prototype combines enormous power and high efficiency. With a system output of up to 300 kW, the full-size SUV with a fully electric drive accelerates from zero to 100 km/h in less than six seconds. In the WLTP test cycle, it covers more than 400 kilometers on one battery charge. One important factor for the long range is the most innovative recuperation concept among the competitors. The electric SUV proved this with an impressive performance at Pikes Peak.

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2018-07-19 Audi and Huawei sign memorandum of understanding for strategic cooperation

Audi has gained a strong partner for the development of intelligent connected vehicles. The automobile manufacturer signed a memorandum of understanding for a strategic cooperation with the Chinese information and telecommunications corporation Huawei in Berlin today. The agreement forms part of a broad-based partnership between companies in the two countries initiated by Chinese Premier Li Keqiang and German Chancellor Angela Merkel.

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2018-07-16 Audi sales grow by 4.5 percent in the first half of the year

AUDI AG delivered around 164,000 premium automobiles to customers in June. In the United States, sales of the Four Rings were up 0.3 percent, on a par with the prior-year level. As a result, Audi of America achieved its 90th consecutive record-breaking month. In China, deliveries failed to reach the record-breaking level from 2017 (-7.2%) due to the announced tariff reductions. In Europe too, Audi sales were down 1.8 percent on last year. Worldwide and across all Audi models, deliveries increased by 4.5 percent since the start of the year. Cumulative sales total around 949,300 units.

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2018-07-15 Audi Sport ABT Schaeffler is Formula E Champion

Audi Sport ABT Schaeffler secured the title in the teams’ classification with impressive comeback drives in the season finale. Four podium positons during the weekend, including a one-two finish and 78 of a maximum of 94 possible points, turned a near unassailable deficit of 33 points before the final weekend into a 2-point advantage.

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2018-07-12 Formula E finale with clear goals

A small tradition continues: This year, like all previous Formula E seasons, the champions will be decided in the final race weekend of the season. On July 14 and 15, Daniel Abt, Lucas di Grassi and Audi fight for the prestigious teams’ title: 33 points must be made up in the two remaining races.

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2018-07-11 Audi concludes analyses of its V TDI engines

In the course of addressing the diesel crisis, AUDI AG has reached an important milepost: As announced in advance, following the conclusion of internal technical analyses of all its V TDI engines the Company today passed on its essential findings to the German Federal Motor Vehicle Transport Authority (Kraftfahrt-Bundesamt, KBA) as the responsible authority. The details will be discussed over the coming weeks.

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2018-07-05 Contrasting paintwork in just one spray process:
Audi tests overspray free painting

Two colors, one process: Audi is expanding the spectrum of its painting methods with the addition of overspray‑free painting. This technology allows specific surfaces of a car body to be painted in a different color – all in one spraying process.

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2018-07-03 Dirk Arnold is new Head of Audi Communications

Dirk Arnold has been appointed Head of Communications at AUDI AG effective July 1. The 52-year-old succeeds to Toni Melfi, who is taking on a different activity within AUDI AG.

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2018-06-28 Carsten Bender joins Audi Middle East as Brand Director

Carsten Bender has been appointed as Brand Director of Audi Middle East effective as of June 3rd 2018. With over 18 years’ experience with AUDI AG, Carsten Bender joins Audi Middle East as the Brand Director in the region. His career with the Four Rings has included international achievements as Sales Manager for Australia, New Zealand and Japan and as the Director of After Sales for the European Markets based at the Company headquarters in Ingolstadt.

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2018-06-27 Approval authority German Federal Motor Transport Authority (KBA) at Audi in Ingolstadt

The German Federal Motor Vehicle Transport Authority (KBA) will be fact finding about the current state of clarification of the diesel crisis directly at Audi. Besides the software modifications, the main focus will be on the new, optimized processes which are required on the way to achieving the general operating permit.

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2018-06-24 Audi supports air-taxi project in Ingolstadt

Audi is shaping mobility in the third dimension. A letter of intent was signed on this subject with partners from the fields of politics and industry in the Federal Chancellery in Berlin on Wednesday afternoon. Bram Schot, interim CEO and Member of the Board of Management for Sales and Marketing at AUDI AG, announced the start of the Urban Air Mobility project in Ingolstadt together with Federal Minister of Transport Andreas Scheuer, Minister of State for Digital Affairs Dorothee Bär, Airbus CTO Grazia Vittadini, Mayor of Ingolstadt Dr. Christian Lösel and other representatives of politics and business.

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2018-06-20 Audi A8 most innovative model of 2018

The Audi A8 is the most innovative model of the year 2018 and Audi is the most innovative premium brand in the “Autonomous driving and safety” category. The “Center of Automotive Management” and consulting firm PricewaterhouseCoopers AG, who together present the “Automotive Innovations Award,” reached this verdict.

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2018-06-18 Audi sales in May up slightly year-on-year

AUDI AG delivered around 160,600 premium automobiles to customers worldwide in May. This means that sales are up slightly by 0.7 percent year-on-year. Global deliveries since the start of the year of around 785,300 units were up 6.4 percent on the 2017 figure. Audi generated further growth in China (+7.7%), Asia-Pacific region (+9.3%) and North America (+1.6%) in May. In Europe, around 72,150 units represent a fall of 5.2 percent. With more than 287,000 SUV models sold in the year to date, the Q family continues to provide important momentum.

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2018-06-13 Formula E: Historic victory for Audi in front of record turnout in Zurich

Title defender Lucas di Grassi has given Audi an historic victory in the Formula E electric racing series. In front of a record turnout, the Brazilian won the first E-Prix on Swiss soil.

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2018-06-12 Audi connect now with Amazon Music and soccer World Cup Ticker

Audi drivers can now also use Amazon Music to listen to their favorite artists in the car. The streaming service is a new component of the Audi connect services. Audi thus continues to drive the digitalization of its cars, placing the focus on the customer experience. And just like it did for the 2016 soccer European Championship, Audi is offering customers a special information service for the 2018 World Cup so they can stay on the ball even while on the road.

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2018-06-11 Ninth victory in a row: Audi 2.5 TFSI engine named “Engine of the Year” once again

Audi continues its winning streak at the “International Engine of the Year Awards”: For the ninth time in a row, the jury selected the brand’s 2.5 TFSI as the best engine in the 2 to 2.5-liter category. Its 294 kW (400 hp) makes it the most powerful series-production five-cylinder on the global market.

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2018-06-05 The new face of the Q family: the Audi Q8

The Audi Q8 combines the elegance of a four-door luxury coupé with the practical versatility of a large SUV. Richly equipped, comprehensively connected and tough enough for off-road duty, it is a confident companion for business and leisure. The Audi Q8 launches on the Middle East markets in autumn 2018.

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2018-06-04 DTM Budapest: Nico Müller clinches podium for Audi

Five Audi RS 5 DTM cars in the top ten and 41 points in total: Audi has achieved its best result this season to date in Saturday’s race of the DTM’s visit to Hungary at Budapest. The Swiss Nico Müller (Audi Sport Team Abt Sportsline) in third position clinched his first podium this season.

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2018-05-31 Huge celebrations in Silverstone: first podium for Audi driver Andreas Bakkerud

Huge celebrations in Silverstone (Great Britain): in his fourth event for EKS Audi Sport in the FIA World Rallycross Championship (World RX), Andreas Bakkerud made the step onto the winners’ podium for the first time after finishing second. Mattias Ekström completed the strong showing of the powerful 580 hp Audi S1 EKS RX quattro with fourth place.

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2018-05-30 Streamline: Audi e-tron prototype with decisive aerodynamics

The better an electric car’s aerodynamics, the further it travels: With a drag coefficient of 0.28, the Audi e-tron prototype achieves a top result in the SUV segment. This figure is a decisive factor in the everyday range of more than 400 kilometers (248.5 mi) in the WLTP cycle. The virtual exterior mirrors constitute one highlight in the aerodynamics concept of the all-electric premium class model.

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2018-05-28 The Exquisite Bond of Diamonds and Carbon Fiber : Audi Sport by C6

A collection of luxury jewellery and accessories handmade and designed in Denmark, composed of carbon fiber and diamonds is the result of a brand cooperation between Audi and C6. To celebrate the Holy month of Ramadan, the exclusive Audi Sport collection is now available to purchase in the Middle East at a special price with 5% VAT included.

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2018-05-24 Ten years of Audi Sport customer racing Audi electrifies Berlin: one-two finish in Formula E home race

Audi electrified Berlin with a fairytale finish at the Formula E home race. Thanks to pole position, a dominant one-two finish and the fastest race lap, Audi Sport ABT Schaeffler is the first team to score maximum points on a race day of the electric racing series.

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2018-05-22 Ten years of Audi Sport customer racing

Audi Sport customer racing is celebrating its tenth anniversary. Following the presentation of the first generation of the Audi R8 LMS in 2008, the first customers relied on the GT3 sports car the following season – and immediately clinched three driver championship titles. To date, the number of these successes has increased to 52 around the world, plus other class titles have been won and victories scored in 12-, 24- and even 25-hour races. Audi Sport customer racing has by now built 531 race cars for international customers.

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2018-05-20 Year of new departures: Audi informs its shareholders about the company’s transformation

New production launches every three weeks, new segments and drive technologies, new organizational structures: Audi has started an extremely eventful and ambitious year. At the recent 129th Annual General Meeting in Ingolstadt, the Board of Management informed the shareholders about the current course of business, the model and technology initiative, and the objectives of the Action and Transformation Plan as an enabler for the strategy “Audi.Vorsprung.2025.”

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2018-05-17 Audi fleshes out its corporate strategy and plans to sell 800,000 electrified cars in 2025

Audi aims to sell approximately 800,000 fully electric cars and plug-in hybrids in the year 2025. At last week’s Annual General Meeting of AUDI AG, the Board of Management presented the updated “Audi.Vorsprung.2025.” strategy. To enable about every third customer to decide in favor of an e-model by the middle of the next decade, there is to be an electrified variant in each model series by then – most of them are to be fully electric, with a smaller proportion as plug-in hybrids.

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2018-05-15 Audi 5 Star Ramadan Offer

Audi Middle East have invited customers to enjoy a 5 star opportunity to own an Audi during Ramadan 2018. This exclusive Audi campaign during the Holy Month is giving customers a variety of affordable opportunities to own a new car this Ramadan.

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2018-05-14 Audi Abu Dhabi launch exclusive offers across select new and used cars this Ramadan

In celebration of the Holy Month of Ramadan, Audi Abu Dhabi is offering a range of premium opportunities for customers to enjoy on select new and used models. Under the promotion, Audi Abu Dhabi are offering customers an extended 6-year unlimited mileage warranty plus free 5-year service package on selected new Audi models for all orders placed during the month of Ramadan.

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2018-05-13 All-electric combination: Audi e-tron prototype at Wörthersee Meet

The popular GTI Meet at Lake Wörthersee was held from May 9 to 12. In on the action: the Audi e-tron prototype. As a towing vehicle for the Audi e-tron Vision Gran Turismo, the sporty electric SUV proved its excellent suitability for everyday use.

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2018-05-10 Audi driver Rockenfeller runner-up in DTM thriller at Hockenheim

What a DTM opener at Hockenheim! In Sunday’s spectacular second race, Mike Rockenfeller in the Schaeffler Audi RS 5 DTM of Audi Sport Team Phoenix stormed forward to second position after starting from ninth on the grid. His teammate, Loïc Duval, and René Rast (Audi Sport Team Rosberg) scored points for Audi as well. Mattias Ekström (Audi Sport Team Abt Sportsline) experienced an emotional DTM farewell.

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2018-05-08 Audi starts challenging year with successful first quarter

In the first quarter of 2018, the Audi Group surpassed its revenue and operating profit of the prior-year period. The operating return on sales of 8.5 percent was once again within the strategic target corridor. This year, the brand with the Four Rings will launch more new models than ever before in the company’s history, including the first fully electric Audi as a volume model.

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2018-05-03 DTM: Farewell races for Ekström at Hockenheim

Emotional farewell after 17 years in DTM: Mattias Ekström will race in an additional Audi RS 5 DTM in the DTM season opener at the Hockenheimring, so giving motorsport fans yet another reason to watch the races on May 5 and 6 either live at the venue or on television.

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2018-05-01 Audi with electrifying fightbacks in Paris

In round eight of the Formula E electric racing series in Paris, Lucas di Grassi and Daniel Abt again electrified the crowd with spectacular fightbacks. After a difficult qualifying, the two Audi drivers gained a total of eleven positions in the race. Di Grassi finished runner-up for the third consecutive time and Abt advanced from 14th on the grid to seventh position.

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2018-04-29 All-new Audi A8L lands in Abu Dhabi & Al Ain

Ali & Sons, the official Audi dealer for Abu Dhabi and Al Ain, has launched the new Audi A8 across its showrooms in the southern UAE. Now available at Ali & Sons Audi showrooms across Abu Dhabi and Al Ain, the fourth generation of the A8L provides the ultimate in luxury and sophistication, featuring strikingly stylish design outside and in, combined with the superior performance synonymous with Audi.

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2018-04-25 Audi presents FC Bayern München on a pre-season tour

Audi is continuing its 16-year partnership with FC Bayern München with the return of the Audi Summer Tour. The itinerary includes three exhibition matches against some of the top teams in Europe. The tour begins with a brief stop in Klagenfurt before the Munich-based team jets off to the United States on July 23.

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2018-04-24 Audi presents installation “Fifth Ring” at Milan Design Week

Audi presents the exclusive installation "Fifth Ring" at this year's Milan Design Week. The renowned architectural office MAD Architects developed the spatial installation around two automotive highlights: the Audi Aicon design vision and the Audi A6 Sedan (combined fuel consumption in l/100 km: 7,1 – 5,5*; combined CO2 emissions in g/km: 162 – 142*), which will make their Italian debut at the international design fair.

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2018-04-23 Al Nabooda Automobiles voted one of the most admired companies in the Middle East

Al Nabooda Automobiles, distributor for Audi, Porsche and Volkswagen in the UAE, have been voted as one of the Top 50 most admired companies in the Middle East. In the list recently published by Arabian Business, Al Nabooda Automobiles were recognized by a panel of experts and peers as one of the region’s leading enterprises setting the standards in their fields.

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2018-04-19 Victories for Audi Formula E in Rome and for Customer Racing around the Globe

Lucas di Grassi and Daniel Abt clinched positions two and four for Team Audi Sport ABT Schaeffler in the first Formula E race in Rome and thrilled the spectators in the Italian capital with fightbacks. Audi Sport customers also celebrated podium results and victories around the globe. The season openers in Germany and Russia went particularly well.

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2018-04-16 Audi e-tron Vision Gran Turismo: From PlayStation to the race track

New record-breaking figure for the Four Rings: Audi concluded its best first quarter in the company’s history. Between January and March the company sold around 463,800 automobiles worldwide, 9.8 percent more than in the same quarter last year. In particular, the high demand in China (+41.9%) and North America (+10.2%) drove growth in the first three months. In Europe, however, sales since January came in below the record-breaking level from 2017, down 4.7 percent. In March, the company delivered around 183,750 premium automobiles (+6.0%) worldwide.

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2018-04-11 More than 463,000 deliveries worldwide:
Audi sets new record for first quarter

New record-breaking figure for the Four Rings: Audi concluded its best first quarter in the company’s history. Between January and March the company sold around 463,800 automobiles worldwide, 9.8 percent more than in the same quarter last year. In particular, the high demand in China (+41.9%) and North America (+10.2%) drove growth in the first three months. In Europe, however, sales since January came in below the record-breaking level from 2017, down 4.7 percent. In March, the company delivered around 183,750 premium automobiles (+6.0%) worldwide.

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2018-04-10 World RX: Audi Sport gives wings to EKS

From 2020 on, the FIA World Rallycross Championship (World RX) is planning to race with electric cars. Audi is currently considering a possible commitment. The technological potential of the current Supercars being fielded in 2018 and 2019 has not been fully exploited either. The new Audi S1 EKS RX quattro is a perfect example as it is superior to its predecessor in almost every area.

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2018-04-03 The Audi A8 is the “World Luxury Car 2018”

The Audi A8 is the “World Luxury Car 2018.” The win underscores the status of the brand’s flagship as the embodiment of “Vorsprung durch Technik.” The award ceremony took place at the New York Auto Show.

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2018-04-01 Excellent design and optimum performance: the new Audi RS 5 Sportback

The Audi A8 is the “World Luxury Car 2018.” The win underscores the status of the brand’s flagship as the embodiment of “Vorsprung durch Technik.” The award ceremony took place at the New York Auto Show.

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News 2018